NEW YORK, June 2022 – The Vascular Birthmarks Foundation (VBF), the leading not for profit in the world for children and adults affected by vascular birthmarks, anomalies, or related syndromes (VBARS), is pleased to announce that Gina Rothe has been promoted to Marketing and Communications Manager, effective immediately. In this role, Gina will be responsible for managing all marketing initiatives, communications, and public relations for the organization. She will be based out of her home office in Saugerties, N.Y.
“As the President and Founder of VBF, I have been working toward a sustainability plan to continue our work long into the future,” said Linda Rozell Shannon, Ph.D. “This requires a quality team of individuals who share our mission, vision, and purpose. Gina Rothe was hired a year ago as a Project Associate and has now been promoted to Marketing & Communications Manager. She has exceeded our expectations and has committed whole heartedly to our mission. I am thrilled at Gina’s promotion and welcome her as part of our sustainability into the future.”
Gina is a communications veteran who brings more than 20 years of project management experience in scientific-, corporate- and product-based marketing and communications. She has been with the VBF for a year as Project Associate supporting various marketing communications campaigns, fundraising, and social media engagement efforts. In her new role, she will be responsible for managing marketing communications, social media, community engagement, and media relations activities.
“We are very pleased to see Gina assume these responsibilities,” said Scott Cupples, Chief Operating Officer. “She’s uniquely qualified to fill this position, and we look forward to everything she will continue to do for VBF in this new capacity.”
Before joining VBF in 2021, Gina coordinated all organic and paid social media efforts on behalf of Omega Institute for Holistic Studies. Before this, she spent seven years supporting global marketing and communications initiatives for Curia, formerly AMRI, a global contract research, development, and manufacturing organization. Earlier in her career, she served in editorial roles of increasing responsibility within the pharmaceutical trade publishing industry. Gina is a graduate of Rider University in Lawrenceville, NJ, with a dual Bachelor’s degree in Journalism and American Studies and a Minor in Women’s Studies. She resides in the Hudson Valley region of New York with her husband and daughter.
“After spending just one year with the VBF, I’ve learned so much about the VBARS community and have been humbled by the efforts of the VBF,” Gina says. “With a background in pharmaceutical communications, I’ve always been extremely passionate about direct-to-patient and direct-to-professional communications, education, and awareness. Living with a vascular birthmark myself, I feel a strong sense of fulfillment, and plan to use this opportunity to deepen VBF’s ties with the global VBARS community and broaden our reach to help empower every family and individual living with a VBARS.”About The Vascular Birthmarks Foundation The Vascular Birthmarks Foundation (VBF) is an international charitable organization that networks families affected by a vascular birthmark, anomaly, or related syndrome to the appropriate medical professionals for evaluation and/or treatment, provides informational resources as well as sponsors physician education, mobilizes medical missions trips, and supports research and programs that promote acceptance for individuals with vascular birthmarks. VBF has networked over 125,000 children and adults into treatment since 1994. Established in 1994, by Founder and President, Linda Rozell-Shannon, Ph.D., VBF is the leading vascular birthmarks foundation in the world for patient education. For more information about vascular birthmarks, tumors or related anomalies and treatment options, please visit www.birthmark.org.